When business meets education. Why does IQNails open its doors to students?
The beauty industry is changing faster than ever before. New technologies, ever higher work standards and rising client expectations mean that today's cosmetologist has to develop constantly. Good theory is the foundation, but it's practice that lets you understand what responsible work with a client really is.
That's why cooperation between universities and the companies that shape the beauty market every day is becoming increasingly important.
At IQNails, we've believed for years that the role of a modern brand isn't only to supply products. It's also a responsibility for the development of the industry and the people who will co-create it in the future.
It was exactly this need that gave rise to our cooperation with the Medical University of Łódź.
"The future of the beauty industry begins at universities. That's where passions, first professional ambitions and an awareness of quality are born. We want to be part of this process, share our experience and show students what the industry looks like from the inside. We believe that investing in education is an investment in the future of the entire beauty market."
– Katarzyna Włodarczyk, CEO of IQNails
Learning through practice
University is the beginning. Real experience is gained through practice.
Study programmes provide knowledge and prepare you for the profession, but only contact with practice lets you understand the reality of working in the industry. That's why cooperation between the worlds of academia and business is today becoming one of the most important elements of modern education.
IQNails' partnership with the Medical University of Łódź was created precisely so that students could see the industry from a perspective that can't be gained during traditional classes.
We don't want to show up only when a graduate is looking for their first job. We want to accompany them much earlier, as they build their knowledge, gain their first experiences and wonder which career path to choose.
FREZOMANIA x Medical University of Łódź
The first joint project was FREZOMANIA x Medical University of Łódź – an event created specially for students of cosmetology programmes.
The meeting was opened by Katarzyna Włodarczyk, CEO of IQNails, presenting the idea of cooperation between business and the academic community.
The participants then took part in a lecture titled "From studies to your own business – how to prepare for work in the beauty industry", during which we talked about how to consciously build your career path, develop your competences and prepare to run your own business.
One of the most inspiring moments of the event was a tour of the IQNails headquarters. Students could see the process of creating products – from the production department and technological facilities, through the laboratory, all the way to quality control. It's an opportunity that no textbook or lecture hall can provide. It lets you understand how many stages, procedures and responsibilities stand behind a product that later reaches a professional salon.
The second part of the event was led by Paula Moroz, presenting the titanium manicure as one of the technologies gaining increasing importance in modern cosmetology.
We believe that it's exactly these kinds of initiatives that best prepare young people to enter the profession.
Cooperation with universities as a direction in our brand's growth strategy
Cooperation with universities is part of IQNails' long-term brand development strategy. We want to actively participate in educating future specialists, create space for exchanging knowledge and show that behind success in the beauty industry stand not only modern products, but above all competence, responsibility and a constant readiness to learn.
FREZOMANIA at the Medical University of Łódź was our first joint step.
We're convinced this is only the beginning.
